How Feddie used OwnersRoom to raise NOK 50m+ across several funding rounds
Investors 900+
Founded 2016
Location Fedje, Norway
How Feddie used OwnersRoom to raise NOK 50m+ across several funding rounds
Meet Camilla Andersson. She represent the investors contact for Feddie Ocean Distillery, a unique spirits producer located on the picturesque island of Fedje, 1,5 hours from Bergen on the west coast of Norway. With a passion for crafting exceptional spirits and a commitment to empowering female investors, Feddie Ocean Distillery embarked on a journey to secure funding for their venture. They found a reliable ally in OwnersRoom, a platform that helped them actively build and engage their network of investors, while streamlining their entire fundraising process.
An Island Distillery with a Mission
Feddie Ocean Distillery, situated in the archipelago on the west coast, is renowned for its distinctive oceanic spirits. However, their mission extends beyond crafting. They aspire to reshape the investment landscape by building a strong network of female investors.
Camilla Andersson, a key advocate, explains, “Our mission goes beyond crafting exquisite spirits. We’re dedicated to changing the investment landscape by encouraging more women to participate. It’s a statement that aligns with our core values.“
OwnersRoom didn't just help us in our fundraising; it brought efficiency, clarity, and effective communication to our mission. It's now a cornerstone of our investor and communication strategy.
Camilla Andersson
Investor contact // Feddie
Digital Fundraising Anchored in Efficiency and Control
When Feddie first set out to raise funds, they recognized the need for an efficient solution to manage their investors and the entire fundraising process. They needed a system that could provide oversight during the process, facilitate signatures and keep track of progress over time, and ensure clear communication with stakeholders throughout the journey.
OwnersRoom helped guide them through this. Camilla reflects on the experience: “Our fundraising had various aspects. We needed a tool that could seamlessly manage investment signatures and facilitate communication during our round, and OwnersRoom was the answer. It allowed us to maintain full control and was an invaluable channel for both us and our stakeholders!”
Real-time Overview With Deal Analytics
To maintain a clear overview of their fundraising progress, Feddie made strategic use of deal analytics within OwnersRoom. This powerful feature enabled them to track the status of investor signatures, identify who had signed, and efficiently prioritize follow-ups with those who hadn’t.
Camilla commends the approach: “Deal analytics in OwnersRoom was a game-changer. It helped us stay on top of our fundraising commitments by providing real-time insights into who had signed and identified those who had not yet looked at the document, which streamlined our follow-up efforts and kept the process on course.“
From Efficient Fundraising to Governance and Engagement
After successfully closing multiple funding rounds using OwnersRoom, Feddie has continued to harness the power of the platform. With a growing roster of investors, effective management and communication were essential.
OwnersRoom helped bridge the gap between Feddie Ocean Distillery and their shareholders, both old and new. It transformed the complex world of fundraising and investor communication into a smooth and navigable journey. Camilla adds, “With more than 900 shareholders, structure is non-negotiable. OwnersRoom didn’t just help us in our fundraising; it brought efficiency, clarity, and effective communication to our mission. It’s now a cornerstone of our investor and communication strategy.“
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