Why balance growth and cash flow? 

• Slightly lower growth (could still be significant) could be more healthy and better for the long-term viability.
• Conserving cash reduces the risk of needing to raise capital at unfavourable terms.
• Getting used to running a business with net cash burn over many years could make it more difficult to switch to significant profitability later.
• Positive cash flow allow for owners to get “a small exit every day” rather than gearing up for a big exit.
• This imply that the owners do not need an exit within a certain timeframe (like VCs would require), and the company with its investors can choose a longer journey if they want.